Me
Hello and thank you for checking out my portfolio.
These are some of my favorite projects in the past 12 years and I’m constantly looking forward to update them with fresher, better and bigger ones. I am a French expat (ten countries and counting, full list below) currently based in Dubai working as a Senior Art Director freelancer. If you have any questions or just want to say hello, please don’t hesitate to get in touch. Cheers!
HUGO ROCHETTE / SENIOR ART DIRECTOR / 34 years old
www.hugorochette.com
hugo.rochette@gmail.com
+971 56 8916526
Education/
Miami Ad School San Francisco _ Art direction _ 2011/2013
University of Bath _ Master (MSc) in Marketing _ 2010/2011
Marbella Design Academy _ Product design _ 2009/2010
Regents Business School _ (BA) Global business and design management _ 2006/2009
Countries lived in/
France (Paris)
United Kingdom (London & Bath)
Singapore (Singapore)
Switzerland (Geneva)
China (Hong Kong)
Vietnam (Saigon)
Australia (Gold Coast)
Spain (Marbella)
USA (San Francisco)
United Arab Emirates (Dubai)
Work experience/
> LEO BURNETT Dubai (Studio M) _ Senior Art Director (Full time) _ July 2019 / Today
> OGILVY Dubai _ Art Director (Full time) _ April 2017 / June 2019
> LIVINGROOM Dubai _ Art director (freelance) _ 10th February 2019 / 1st of March 2017
> JWT Dubai _ Art direction(Full time) _ 3rd of September 2016 / 4th of December 2016
> MULLEN LOWE Dubai _ Art direction (Freelance) _ 21st of April 2016 / 3rd of September 2016
> MCMLStudio Dubai (Family business) _ Branding _ 15th of September 2016 / 15th of April 2016
> BBH London _ Art direction (The Barn) _ 13th of April / 26th of June 2015
> MOTHER London _ Art direction (Placement) _ 1st of Jan / 7th April 2015
> AMVBBDO _ Art direction (Placement) _ 1st of April / 29th Dec 2014
> CUTWATER SF _ Art direction (intern) _ 7th Oct / 13th Dec 2013
Interests/
Sports: Basketball, Football, Ping pong, Pool, Ski, Golf, Tennis, Wakeboard, Surf, Shooting.
Calligraphy
Poker
Traveling
1990's Hip Hop
Flea Markets
Abilities/
Fast learner
Adapts quickly to change
Handle stress
Insomniac when necessary
Adobe creative suite
Awards/
Dubai Lynx
Grand Prix – Direct (McDonald’s: Drive Thru School, 2023)
Gold – Brand Experience & Activation (McDonald’s: Drive Thru School, 2023)
3× Silver – Media, PR, Integrated Campaign (McDonald’s: Drive Thru School, 2023)
2× Bronze – Film, Outdoor (McDonald’s: Drive Thru School, 2023)
Bronze – Integrated Campaign (Volkswagen: 100 Simple Joys of Driving, 2019)
Gold – Outdoor / Print & Poster Campaign (Coca-Cola: Bubbles, 2018)
2× Silver, 1× Bronze – Print, Outdoor, Campaign Craft (Boecker: Pestryoshkas, 2017)
Cannes Lions
Shortlist – Outdoor / Poster Campaign (Coca-Cola: Bubbles, 2017)
The One Show
Silver – Ambient Media (Indoor & Outdoor) / P.O.P & In-Store (Coca-Cola: Bubbles, 2018)
Bronze – Integrated Craft (Design & Art Direction) (Coca-Cola: Bubbles, 2018)
The Loeries
Gold – Integrated Campaign (McDonald’s: Drive Thru School, 2023)
Bronze – Digital (McDonald’s: Drive Thru School, 2023)
Craft Certificate – Copywriting / Communication Design (McDonald’s: Drive Thru School, 2023)
Campaign Craft Certificate – Print, Outdoor & Out-of-Home Crafts (Boecker: Pestryoshkas, 2017)
Effie MENA
Bronze – Retail / Restaurants (McDonald’s: Drive Thru School, 2023)
Silver – Experiential Shopper Marketing (Geely: Nameless Car, 2021)
4A’s Jay Chiat Awards
2× Bronze – Regional Strategy & Product Innovation (McDonald’s: Drive Thru School, 2023)
AME Awards (New York Festivals)
2× Silver – Creative Effectiveness & Experiential (McDonald’s: Drive Thru School, 2023)
2× Bronze – PR & Media Effectiveness (McDonald’s: Drive Thru School, 2023)
Epica Awards
Shortlist – Topical & Real-Time Advertising / Media Usage (Volkswagen: 100 Simple Joys of Driving, 2018)
Cresta Awards
Bronze – Direct (Online Ads) (McDonald’s: Drive Thru School, 2023)
Clio Awards
Bronze – Film (McDonald’s: Raise Your Arches, 2023)
The One Show Creative Ranking 2024
Ranked #10 Art Director in the Middle East & Africa Region
Loeries Rankings 2023
Ranked #11 Art Director in the Middle East & Africa Region
Biggest Life Achievements/
Mongol Rally 2009
Founding SaBB, the first animal blood bank in the GCC